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Friday, May 22 • 16:20 - 17:10
Managing Brand Crisis Online. Protection Through Social Listening & Crisis Management Tactics.

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From the world’s largest fast-food chain to your local independent retail store, crisis communications is a necessary skill for every brand – but what IS social listening? And how can you implement it? Using case studies from the most recognizable brands in the world, and a few recognized local companies, we will take you through social listening and moderation to protect your brand online. 

This session will identify best practices on how brands should react to negative online dialogue and define the messages that are being communicated through online social platforms. While remembering that most leading media use Twitter actively, we will take you through the process of creating strong and authentic messaging, while ensuring the message is aligned with communication goals and strategy. This session will also guide you through online media and blogger relations and developing key messaging when your brand is in question. 


Speakers
avatar for Rachel Thexton

Rachel Thexton

Partner, Dunn Thexton PR
I am passionate about communications and connecting clients, while helping them to tell their story. | I live to travel and spend time every day with a hard copy book. I am an animal lover and try to stop by a shelter in every city I visit.
avatar for Nicole van Zanten

Nicole van Zanten

Director, Marketing and Communications, ICUC
A digital marketer in Vancouver, Nicole has 8+ years of experience in building brands and communities for groups such as the Vancouver Canucks and Fortis BC. Now, she leads marketing and communication for ICUC, a global moderation agency focused on digital moderation, social listening and online reporting for the Fortune 500. 


Friday May 22, 2015 16:20 - 17:10
"B" Salon Victoria Conference Center, 720 Douglas Street

Attendees (73)