Social Media Camp 2015

Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?

With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.

The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:

• Where Social should be measured
• How to compare Social to traditional activities like PR, print ads, radio and trade shows
• Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
• The transition between Social and sales
• Actionably measuring, testing and improving your Social efforts.

After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.

Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.