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Friday, May 22 • 11:05 - 11:55
Brand Culture and Storytelling: The perfect marriage or the perfect storm

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Before you begin to implement social integration and a consistent, streamlined digital message, you need to build the foundation for your story. Building a great culture and focusing on the right content is the foundation to telling your brands story. David Reeve will walk through the key elements of culture building and storytelling that will build you a legion of engaged followers.

Topic Overview, Outcome and Relevance:

  • Understanding the real business you are in when you build a brand.
  • The two parts to telling your brands story.
  • Where most brands focus their energy when telling their story.
  • Why culture is key to building your brands character and character is the key to telling your story.
  • The three key must haves of content in telling your brands story.
  • What to do when the wrong story gets out there.

Speakers
avatar for David Reeve

David Reeve

Founder and Chief Culture Warrior, Unleash Culture
Inspire everyone, everywhere and leave them better than I found them…this is David Reeve’s personal purpose in life. | | Fuelled by this purpose, David founded Unleash Culture on the simple purpose of helping brands “discover greatness within”. | | Based in Vancouver, British Columbia, David loves helping brands build amazing cultures and has a proven track record of success resulting in 35 national and... Read More →


Friday May 22, 2015 11:05 - 11:55
"A" Salon Victoria Conference Center, 720 Douglas Street

Attendees (152)