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Friday, May 22 • 14:20 - 15:10
Archetypal Storytelling: How To Engage Your Audience's Emotions

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As a brand storyteller, your task is to tell your story in a way that creates an emotional connection with your audience. You will discover the deepest relationship with the widest audience possible by applying concepts drawn from archetypal storytelling.

Archetypal storytelling is the language of Hollywood, and the reason that TV shows like Breaking Bad and Game of Thrones are so popular. These same concepts can be applied to your Digital Storytelling to help your brand resonate with emotional intensity.

In this workshop, you'll learn:

  • what web-connected people are longing for most
  • 7 archetypal functions that related to proven social success
  • 6 storytelling maxims that will immediately improve the power of your delivery
  • PLUS: you'll get an easy to follow framework that will help you reframe your business goals into emotionally engaging narrative.

Speakers
avatar for Jordan Bower

Jordan Bower

Speaker, Inspired Communications
Jordan Bower is an Expert in Corporate Intimacy. In his work, he guides clients to apply ancient storytelling concepts to modern design processes, developing alignment and deep human engagement through their organizational narrative. He speaks at events like Social Media Camp, Thinklandia and the 2015 Future of Storytelling Summit in New York City, where he was listed alongside luminary speakers like Al Gore, Margaret Atwood and... Read More →


Friday May 22, 2015 14:20 - 15:10
"A" Salon Victoria Conference Center, 720 Douglas Street

Attendees (90)