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Friday, May 22 • 09:55 - 10:45
The Dark Social: The Future of Sharing

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As social media fatigue takes hold and more worries about privacy hit consumers we see the social media landscape changing. A recent study has found that 59% of all content sharing activity occurs via ‘Dark Social’, a place with no formal social network beyond true word-of-mouth, IM, SMS and email. This is the way that social will go in the next 3 to 5 years: underground.

This talk will help you understand this phenomenon, get an idea of where it is going and give you practical advice on how to identify it and integrate measurement into your social media measurement frameworks.

avatar for Nik Badminton

Nik Badminton

Regional Director, North America, Freelancer
Nik Badminton studied social network theory 20 years ago, is a data/analytics expert and has defined social media and measurement strategies for some of the world's largest companies. He is also leading the charge of expanding Freelancer.com across Canada and the USA and is a believer in the most powerful social networks providing value through services and resources.

Friday May 22, 2015 09:55 - 10:45
"C" Salon Victoria Conference Center, 720 Douglas Street

Attendees (81)