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Thursday, May 21 • 15:15 - 16:15
Keynote Address by Marc Stoiber - Ready! Fire! Aim! LIMITED

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Limited Capacity seats available

Ready! Fire! Aim!

No, social is not going to save the world of marketing – no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.

What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. It’s the stuff that sets you apart from, and above the competition.

So how do you build an effective brand, and then use social to amplify it properly? That’s what I’m here to discuss. 


Moderators
avatar for Chris Burdge

Chris Burdge

Co-Founder, bWEST Communications Inc.
Chris is the Founder of SOHO Victoria, the Co-Founder of Social Media Camp and CEO of bWEST Communications Inc., a leading digital marketing firm here in Victoria BC. | | Since 1994 Chris has been leveraging Internet based communications to build brands for companies such as BMW, Royal Bank, and Nestle Purina, as well as BC based businesses like the Victoria International Airport, Island Savings and Oak Bay Marine Group. He has led the... Read More →

Speakers
avatar for Marc Stoiber

Marc Stoiber

Brand Strategist, Marc Stoiber Enterprises
Marc Stoiber is a brand consultant, entrepreneur and writer. He has led the creative departments of multinational ad agencies, created Cannes Gold ads for clients like Budweiser, and resurrected declining brands like Mr. Clean – turning the bald man into Procter’s worldwide turnaround brand of the year. He has also run his own green ad agency, sold that to an innovation firm, helped create an SEO tool to help non-tech-literate... Read More →


Thursday May 21, 2015 15:15 - 16:15
Lecture Theatre Victoria Conference Center, 720 Douglas Street

Attendees (197)