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Saturday, May 23 • 14:45 - 15:45
The Integration of Traditional and Digital Media

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A "disruptive innovation" is one that helps create a new market, while disrupting the one before. In this sense, Social Media, and Digital Media more broadly, are clearly "disruptive innovations." Perhaps no industry has been more disrupted than those in the "traditional media" category.

For traditional media companies that have adapted well to the changes, this as a new era with new opportunities. Not just opportunities to bring on new clients, and better serve old ones, but also integrating traditional media and digital media into a powerful marketing combination.

You may have seen examples of this ... While streaming digital radio, a banner for the radio ad you are listening to pops up in your app. While watching the news, context-sensitive ads appear (inside, or outside of the video). We've even seen magazines come to life with video, links, and other expanded content online.

This panel will talk about these and other innovations, and more specifically how an advertiser can understand and take advantage of the opportunities that come with integrated media companies.

Moderators
avatar for Jason Scriven

Jason Scriven

Advertising Sales Mgr, Times Colonist
Jason is the Advertising Sales Manager of the Times Colonist and helps small and medium sized business grow the equity in their local brand by putting them in front of the 217,000 readers of the TC. | | Want better brand recognition in Greater Victoria? Contact Jason direct!

Speakers
avatar for Kevin Curtis

Kevin Curtis

Senior Manager of Digital Sales, Western Canada, Rogers Digital
avatar for Howard Harding

Howard Harding

Sales & Marketing, CHEK
Howard helps business owners market and brand their companies on television and online. He is a BCIT grad and has worked on the creative side as a Writer/Producer/Director in television since 1982. In 2009, he moved to Sales & Marketing for commercial airtime and digital with CHEK Media Group. He has been helping businesses placing digital ad buys on CHEK's website since it was launched. He also enjoys travel, golf and a good IPA. |
avatar for Matthieu Houle

Matthieu Houle

Vice President, Digital Media, Yellow Pages Digital Media
Matthieu Houle was appointed Vice President, Digital Media in May 2014. He is responsible for the company’s flagship digital consumer brand – YP – as well as redflagdeals.com and canada411.ca. He oversees all digital consumer products accessible on desktops, tablets and smartphones. Matthieu is also responsible for the launch of new mobile-first experiences in the retail, restaurant and leisure verticals. | | A demonstrated... Read More →
avatar for Lacey Sheardown

Lacey Sheardown

Director of Marketing, UsedEverywhere.com
Lacey Sheardown has been leading UsedEverywhere.com’s marketing team since early 2013. With a strong emphasis on authentic user-generated content, social media, on-the-ground activations and an engaging blog, the marketing team’s goal is to increase pageviews, one loyal user at time.


Saturday May 23, 2015 14:45 - 15:45
Colwood Room Victoria Conference Center, 720 Douglas Street

Attendees (44)