Social Media Camp 2015

A "disruptive innovation" is one that helps create a new market, while disrupting the one before. In this sense, Social Media, and Digital Media more broadly, are clearly "disruptive innovations." Perhaps no industry has been more disrupted than those in the "traditional media" category.

For traditional media companies that have adapted well to the changes, this as a new era with new opportunities. Not just opportunities to bring on new clients, and better serve old ones, but also integrating traditional media and digital media into a powerful marketing combination.

You may have seen examples of this ... While streaming digital radio, a banner for the radio ad you are listening to pops up in your app. While watching the news, context-sensitive ads appear (inside, or outside of the video). We've even seen magazines come to life with video, links, and other expanded content online.

This panel will talk about these and other innovations, and more specifically how an advertiser can understand and take advantage of the opportunities that come with integrated media companies.