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Thursday, May 21
 

10:00

Photo Walking Tour
Limited Capacity seats available

If you plan on getting to Victoria early and would like to take in our photogenic and historic city—we have a treat for you. We are planning a Thursday morning photo walk around the inner harbour and historic downtown Victoria.

The event will begin at the lower level lobby of the Victoria Conference Centre, in front of the Totem poles, at 10am and end back at the same spot at 12 noon, just in time for lunch. Look for the guy in the bright green hat.

Bring your camera, a good pair of walking shoes and a healthy does of curiousity.  The tour is limited to 40 people on a first come first served basis.

Click the "Add to my Sched" button above to reserve your spot. 

Be sure to post your photos to Instagram and tag them with #SMCamp

Meet Your Guide
Your guide is Dave Mason. Dave is a retired civil servant and a trained architectural technician and house designer. He is an avid amateur historian, as well.  He will ensure your tour is both entertaining and informative. 



Thursday May 21, 2015 10:00 - 12:00
Lower Level Victoria Conference Center, 720 Douglas Street

10:30

Tour of Tectoria
Limited Capacity filling up

Want to learn more about Victoria's vibrant tech community?

Walk over to Fort Tectoria at 777 Fort Street, and you'll be treated to an exclusive Social Media Camp tour and information session on the tech community and the moving components that are under Fort Tectoria's roof: VIATEC, the Accelerator Program, the startups within it that plan on taking over the world and the open work/event space that creates a constant hum. Led by Dan Gunn, CEO of VIATEC (Victoria Innovation, Advanced Technology & Entrepreneurship Council).

Space is limited. Please RSVP here on sched.org by logging in and indicating you are attending (click the circle to the left of the title above).


Thursday May 21, 2015 10:30 - 11:30
Off Site Location See Description

12:00

Registration | Mix and Mingle
Get an early start on the conference by registering early, and not missing a minute of networking!

Thursday May 21, 2015 12:00 - 15:45
Lower Level Victoria Conference Center, 720 Douglas Street

12:35

#SMCamp Orientation 2015
Limited Capacity seats available

First time to Social Media Camp? Check out the orientation session to hear about how it all works, and to maximize your time, and find your way around.

Speakers
avatar for Paul Holmes

Paul Holmes

Co-Founder, Social Media Camp
Paul Holmes is a technology industry veteran, with 25 years experience working in technology roles. | | He is probably best known as co-organizer of Social Media Camp, the largest annual Social Media event in Canada. In March, 2013, Paul and his Social Media Camp co-presenter Chris Burdge were honoured as 10 to Watch winners by Victoria’s top business publication, Douglas Magazine. | | In addition to his role with Social Media Camp... Read More →


Thursday May 21, 2015 12:35 - 13:05
Lecture Theatre Victoria Conference Center, 720 Douglas Street

13:05

Social Media 101 Panel and Q&A
Limited Capacity seats available

Wondering where to get started with Social Media in 2015? What's working for small businesses and other organizations. What platforms should you focus on?

This Q&A panel will address these questions and yours in a casual and entertaining style. 

Moderators
avatar for Paul Holmes

Paul Holmes

Co-Founder, Social Media Camp
Paul Holmes is a technology industry veteran, with 25 years experience working in technology roles. | | He is probably best known as co-organizer of Social Media Camp, the largest annual Social Media event in Canada. In March, 2013, Paul and his Social Media Camp co-presenter Chris Burdge were honoured as 10 to Watch winners by Victoria’s top business publication, Douglas Magazine. | | In addition to his role with Social Media Camp... Read More →

Speakers
avatar for Robyn Quinn

Robyn Quinn

Panel, Big Bang Communications
Owner and Principal Consultant of Big Bang Communications Robyn Quinn is a dynamic marketing communications professional with 20 years experience including military, technology, government, not-for-profit, association, entertainment, retail and transportation sectors. She currently instructs  Digital Content Strategy and Content Development for Camosun College, Digital Marketing Certificate. Robyn is the ALE (Authorized Local Expert) on... Read More →
avatar for Juhli Selby

Juhli Selby

Social Media Consultant & Technology Trainer, JUHLi SELBy Social Media
JUHLi is an award winning marketing and technology instructor who has educated hundreds of professionals and small business owners on how to use social media tools effectively to build relationships online that will lead to sales. She’s the founder of JUHLi SELBy Social Media, a training company based in Victoria BC, that offers private lessons, public workshops and online training. She’s also a social media marketing instructor at... Read More →
avatar for Sean Smith

Sean Smith

Speaker, That Social Media Guy
Sean Smith is a Campbell River based Social Media Educator who is all about community. Sean works with Schools, Youth Organizations and Small Businesses, helping educate them on effective use of Social Media and Social Media tools. Sean is also a passionate advocate for Social Media Safety and Anti-CyberBullying in schools, as well. Sean is editor of the Social Media Camp blog and the organizer of the popular Social Media Camp "Coaches".


Thursday May 21, 2015 13:05 - 13:50
Lecture Theatre Victoria Conference Center, 720 Douglas Street

13:50

Announcements
We have a special guest making an announcement you won't want to miss.

Speakers
avatar for Paul Holmes

Paul Holmes

Co-Founder, Social Media Camp
Paul Holmes is a technology industry veteran, with 25 years experience working in technology roles. | | He is probably best known as co-organizer of Social Media Camp, the largest annual Social Media event in Canada. In March, 2013, Paul and his Social Media Camp co-presenter Chris Burdge were honoured as 10 to Watch winners by Victoria’s top business publication, Douglas Magazine. | | In addition to his role with Social Media Camp... Read More →


Thursday May 21, 2015 13:50 - 14:00
Lecture Theatre Victoria Conference Center, 720 Douglas Street

14:00

Movement Break
A time to stretch your legs and meet your neighbours.

Thursday May 21, 2015 14:00 - 14:15
Lower Level Victoria Conference Center, 720 Douglas Street

14:15

The 2015 Social Media "Talk Show"
Limited Capacity seats available

What's new in the world of Social Media in 2015? Join Steve Dotto and our experts from around North America as we explore the world of social media, what's happened, what's happening, and what's coming next in a casual, entertaining and conversational session.

Moderators
avatar for Steve Dotto

Steve Dotto

Speaker, Dotto Tech
Spending 15 years teaching Canadians how to use and embrace technology has given Steve a unique perspective on the changing world; a perspective that he shares with energy and passion. A background in comedy, including stints in theatre and with Second City, contribute to make Steve an engaging, relevant, often irreverent, and highly entertaining speaker. | |

Speakers
avatar for Tom Gierasimczuk

Tom Gierasimczuk

Publisher, Vancouver magazine
Tom Gierasimczuk is an award-winning journalist and media executive with a proven record of developing effective multi-platform, editorially driven marketing strategies that engage audiences and infuse brand communication with a sense of purpose and utility. With a passion for helping turn brands with a great story to tell into engaging, nimble media properties capable of telling it, Tom speaks about effective marketing at conferences... Read More →
avatar for Tracy McAllister

Tracy McAllister

Owner + Marketing Strategist, McAllister Marketing
McAllister Marketing is a full service marketing company that specializes in aligning consumers and market strategy to increase business growth.
avatar for Marc Stoiber

Marc Stoiber

Brand Strategist, Marc Stoiber Enterprises
Marc Stoiber is a brand consultant, entrepreneur and writer. He has led the creative departments of multinational ad agencies, created Cannes Gold ads for clients like Budweiser, and resurrected declining brands like Mr. Clean – turning the bald man into Procter’s worldwide turnaround brand of the year. He has also run his own green ad agency, sold that to an innovation firm, helped create an SEO tool to help non-tech-literate... Read More →
avatar for Nicole van Zanten

Nicole van Zanten

Director, Marketing and Communications, ICUC
A digital marketer in Vancouver, Nicole has 8+ years of experience in building brands and communities for groups such as the Vancouver Canucks and Fortis BC. Now, she leads marketing and communication for ICUC, a global moderation agency focused on digital moderation, social listening and online reporting for the Fortune 500. 


Thursday May 21, 2015 14:15 - 15:15
Lecture Theatre Victoria Conference Center, 720 Douglas Street

15:15

Keynote Address by Marc Stoiber - Ready! Fire! Aim!
Limited Capacity seats available

Ready! Fire! Aim!

No, social is not going to save the world of marketing – no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.

What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. It’s the stuff that sets you apart from, and above the competition.

So how do you build an effective brand, and then use social to amplify it properly? That’s what I’m here to discuss. 


Moderators
avatar for Chris Burdge

Chris Burdge

Co-Founder, bWEST Communications Inc.
Chris is the Founder of SOHO Victoria, the Co-Founder of Social Media Camp and CEO of bWEST Communications Inc., a leading digital marketing firm here in Victoria BC. | | Since 1994 Chris has been leveraging Internet based communications to build brands for companies such as BMW, Royal Bank, and Nestle Purina, as well as BC based businesses like the Victoria International Airport, Island Savings and Oak Bay Marine Group. He has led the... Read More →

Speakers
avatar for Marc Stoiber

Marc Stoiber

Brand Strategist, Marc Stoiber Enterprises
Marc Stoiber is a brand consultant, entrepreneur and writer. He has led the creative departments of multinational ad agencies, created Cannes Gold ads for clients like Budweiser, and resurrected declining brands like Mr. Clean – turning the bald man into Procter’s worldwide turnaround brand of the year. He has also run his own green ad agency, sold that to an innovation firm, helped create an SEO tool to help non-tech-literate... Read More →


Thursday May 21, 2015 15:15 - 16:15
Lecture Theatre Victoria Conference Center, 720 Douglas Street

16:30

Coaching Orientation
Have you signed up for a coach this year? Click on the RSVP button above to register.

Once you sign up, you will be contacted with a coach assignment.

During this time block, meet with your coach to discuss your coaching needs, how to contact your coach, and to plan follow-up meetings throughout the conference.

Moderators
avatar for Sean Smith

Sean Smith

Speaker, That Social Media Guy
Sean Smith is a Campbell River based Social Media Educator who is all about community. Sean works with Schools, Youth Organizations and Small Businesses, helping educate them on effective use of Social Media and Social Media tools. Sean is also a passionate advocate for Social Media Safety and Anti-CyberBullying in schools, as well. Sean is editor of the Social Media Camp blog and the organizer of the popular Social Media Camp "Coaches".

Thursday May 21, 2015 16:30 - 17:30
Lower Level Victoria Conference Center, 720 Douglas Street

17:00

Greater Victoria Chamber of Commerce Mixer
Looking to mix and mingle with the local business community?

Social Media Camp sponsor hosts their regular monthly mixer from 5-7pm, just after the events of the day, and just before the launch party.

Location
Coast Victoria Harbourside Hotel & Marina 
146 Kingston Street

For more information, visit the event page

Thursday May 21, 2015 17:00 - 19:00
Off Site Location See Description

19:00

Welcome Networking Party 2015 @ The Sticky Wicket
Join us for the fun at our opening networking party! Just one block North of the Victoria Conference Centre...

The Sticky Wicket at the Strathcona Hotel
919 Douglas Street

Mix with old friends and new as you enjoy some great appies and a beverage or two. The Strathcona Hotel is just up the street from the Victoria Conference Center in downtown Victoria.

Thursday May 21, 2015 19:00 - 22:00
Off Site Location See Description
 
Friday, May 22
 

07:15

Registration
If you didn't register on Thursday, make your way to registration area just inside the Douglas Street entrance of the Victoria Conference Centre, bright and early on Friday morning.

Friday May 22, 2015 07:15 - 08:15
"B" Salon Victoria Conference Center, 720 Douglas Street

08:15

Welcome & Opening Address
Moderators
avatar for Dana Hutchings

Dana Hutchings

Assistant News Director, CHEK
Dana wears many different hats at CHEK, she truly believes, “Variety is the spice of life.” You can see her as the Anchor of CHEK Point weeknights on CHEK News at 5. Behind the scenes, she is also the station’s Assistant News Director and is responsible for Social Media and has helped to develop cheknews.ca | | Dana is proud of her journalistic accomplishments, including winning a Jack Webster Foundation Award and a Social Media... Read More →

Speakers
avatar for Lisa Helps

Lisa Helps

Friday Welcome, City of Victoria
Lisa spends much of her time working in the community on place-based solutions to global and national challenges, and to increasing citizen engagement. She was founder and Executive Director of Community Micro Lending, an enterprising non-profit which helps to build a vibrant local economy, foster sustainable business, reduce local poverty, and empower people. At Community Micro Lending, Lisa helped to launch Canada’s first peer-to-peer... Read More →


Friday May 22, 2015 08:15 - 08:30
"B" Salon Victoria Conference Center, 720 Douglas Street

08:30

Keynote Address by John Jantsch - Integrated Marketing in the Age of Social

Should you be on Facebook or Twitter? Is mobile advertising the next big thing? How do I know where to put my focus?

You’ve only got so much time in a day and loads of bright shiny new objects calling for your attention. What do you do?

Simple - Install an integrated marketing system and work the system.  

In this session, John Jantsch, creator of the Duct Tape Marketing brand, will show you how to build a marketing system that allows you to effectively integrate social media and other online marketing tools to create the most effective marketing possible.

You’ll learn how to:

  • Get the most bang for your social media buck
  • Know exactly what your customers want
  • Use other people’s content in ways that will make them love you
  • Amplify every piece of content your write
  • Become your customer’s most useful resource
  • How to use content to generate referrals
  • And much, much more

Speakers
avatar for John Jantsch

John Jantsch

Founder, Duct Tape Marketing
Renowned marketing consultant, John Jantsch has been confirmed as this year’s opening keynote speaker. Best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, John has been called The World’s Most Practical Small Business Expert and Forbes has named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs.


Friday May 22, 2015 08:30 - 09:30
"B" Salon Victoria Conference Center, 720 Douglas Street

09:35

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, check the tweet wall, and otherwise get the most of your #SMCamp experience.

Friday May 22, 2015 09:35 - 09:55
"B" Salon Victoria Conference Center, 720 Douglas Street

09:55

Connecting the Streams - The Future of Social is Omni-channel
Marketers have focused much of their time and energy into social media over the the last few years. Whilst many brands have built large followings, their social media programs are not aligned with other business functions. In this presentation, Jas Dhaliwal shares his experiences and the discusses the differences between the multi-channel and omni-channel for social media. Your social activities need to be linked to other functions of the business, to form one cohesive system that delivers on context, need and brand. In this session, you will learn why in 2015, you need to be thinking omni-channel.

Speakers
avatar for Jas Dhaliwal

Jas Dhaliwal

Director of Social Media, AVG Technologies
Marketers have focused much of their time and energy into social media over the the last few years. Whilst many brands have built large followings, their social media programs are not aligned with other business functions. In this presentation, Jas Dhaliwal shares his experiences and the discusses the differences between the multi-channel and omni-channel for social media. Your social activities need to be linked to other functions of the... Read More →


Friday May 22, 2015 09:55 - 10:45
"A" Salon Victoria Conference Center, 720 Douglas Street

09:55

Culture Along the Social Media Fringe

If you’d like to learn how to market your business on Reddit, this session is not for you.

Paul and Lorraine explore many facets of the digital fringe, including that you might discover at websites like Reddit, 4Chan, and the like. We explore cultural phenomena like memes, digital currency, hacktivism, Anonymous, and all the things everyone thinks a smart person like you already knows about.

This session is guaranteed not to help your business at all, beyond impressing people at cocktail parties with your amazing knowledge of online culture.


Speakers
avatar for Paul Holmes

Paul Holmes

Co-Founder, Social Media Camp
Paul Holmes is a technology industry veteran, with 25 years experience working in technology roles. | | He is probably best known as co-organizer of Social Media Camp, the largest annual Social Media event in Canada. In March, 2013, Paul and his Social Media Camp co-presenter Chris Burdge were honoured as 10 to Watch winners by Victoria’s top business publication, Douglas Magazine. | | In addition to his role with Social Media Camp... Read More →
avatar for Lorraine Murphy

Lorraine Murphy

Panel, The Cryptosphere
Lorraine “raincoaster” Murphy is founder of The Cryptosphere, a cyberwar/hacktivism news site featured in BoingBoing, Revolution News, PC World, and Time Magazine. She has also founded raincoaster media, specializing in transformative social media training, is President Emeritus of Social Media Club of Vancouver, and has been a professional blogger, digital reporter and social media trainer since 2002. She specializes in teaching beginners... Read More →


Friday May 22, 2015 09:55 - 10:45
"B" Salon Victoria Conference Center, 720 Douglas Street

09:55

The Dark Social: The Future of Sharing

As social media fatigue takes hold and more worries about privacy hit consumers we see the social media landscape changing. A recent study has found that 59% of all content sharing activity occurs via ‘Dark Social’, a place with no formal social network beyond true word-of-mouth, IM, SMS and email. This is the way that social will go in the next 3 to 5 years: underground.

This talk will help you understand this phenomenon, get an idea of where it is going and give you practical advice on how to identify it and integrate measurement into your social media measurement frameworks.


Speakers
avatar for Nik Badminton

Nik Badminton

Regional Director, North America, Freelancer
Nik Badminton studied social network theory 20 years ago, is a data/analytics expert and has defined social media and measurement strategies for some of the world's largest companies. He is also leading the charge of expanding Freelancer.com across Canada and the USA and is a believer in the most powerful social networks providing value through services and resources.


Friday May 22, 2015 09:55 - 10:45
"C" Salon Victoria Conference Center, 720 Douglas Street

09:55

Educational Technology: Gamifying, Meaningful Learning, and Technology in Your Classroom
Ashley Blacquiere is an educator and game designer, based in Victoria. Ashley has taught classes at the University of Victoria in the Technology and Society program, as well as in the Computer Science department; and at Vancouver Island University in the Media Studies department. As a game designer, Ashley has been part of developing a wide range of digital games from experimental and social networking games, to triple-A titles.

Ashley will speak primarily on the introduction of games and game technology to the classroom; the inevitable challenges and successes of playing games as part of the core curriculum; and on the value of technology that has the capacity to foster classroom participation and deep learning.

David Leach is the Chair of the Department of Writing and the Director of the Interdisciplinary Minor in Technology & Society at the University of Victoria. David will discuss how gamification tools such as badges and leaderboards can promote online engagement and social activity.

Janni Aragon is the Director Technology Integrated Learning and Political Scientist. Janni will speak to the use of educational technology in her teaching and will moderate the conversation.

Moderators
avatar for Prof. Janni Aragon

Prof. Janni Aragon

Technology Integrated Learning, UVIC
I am the Director Technology Integrated Learning at the University of Victoria. I have more than 18 years teaching experience at universities and colleges in Southern California and have worked at UVIC for the last 10 years. I am a feminist Political Scientist and teach numerous courses that vary from Gender and Politics, American Politics, Feminist Theory, Technology and Society, and Popular Culture. You can find me on Twitter @janniaragon

Friday May 22, 2015 09:55 - 10:45
Colwood Room Victoria Conference Center, 720 Douglas Street

10:45

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, check the tweet wall, and otherwise get the most of your #SMCamp experience.

Friday May 22, 2015 10:45 - 11:05
"B" Salon Victoria Conference Center, 720 Douglas Street

11:05

BC Liquor: Refining the Craft of Listening
During the BC liquor policy review, more than 10,000 citizens blogged, tweeted and emailed their thoughts on modernizing BC’s liquor laws. At this session the Parliamentary Secretary for Liquor Reform, John Yap and Tanya Twynstra, Director of Citizen Engagement for the BC Government will together talk about how and why they created an integrated approach, using a variety of tools, to gather input and then take action. This session will be an onstage interview/discussion format between the two presenters so to balance the perspectives of the political leadership and the behind the scenes implementation team.

Speakers
avatar for Tanya Twynstra

Tanya Twynstra

Director, Citizen Engagement, Government Communications and Public Engagement, BC Government
Tanya has over 20 years experience with the BC provincial government, mainly working on large change initiatives in the education and technology sectors. For the last 7 years, she has been part of the corporate citizen engagement team at Government Communications and Public Engagement. In this role, she has designed, developed and implemented several large citizen engagement initiatives from transportation to skills training, forestry and... Read More →
avatar for John Yap

John Yap

MLA, Government of British Columbia
John Yap is the Parliamentary Secretary to the Minister of Justice and Attorney General for Liquor Policy Reform and the MLA for Richmond-Steveston.


Friday May 22, 2015 11:05 - 11:55
"C" Salon Victoria Conference Center, 720 Douglas Street

11:05

Brand Culture and Storytelling: The perfect marriage or the perfect storm

Before you begin to implement social integration and a consistent, streamlined digital message, you need to build the foundation for your story. Building a great culture and focusing on the right content is the foundation to telling your brands story. David Reeve will walk through the key elements of culture building and storytelling that will build you a legion of engaged followers.

Topic Overview, Outcome and Relevance:

  • Understanding the real business you are in when you build a brand.
  • The two parts to telling your brands story.
  • Where most brands focus their energy when telling their story.
  • Why culture is key to building your brands character and character is the key to telling your story.
  • The three key must haves of content in telling your brands story.
  • What to do when the wrong story gets out there.

Speakers
avatar for David Reeve

David Reeve

Founder and Chief Culture Warrior, Unleash Culture
Inspire everyone, everywhere and leave them better than I found them…this is David Reeve’s personal purpose in life. | | Fuelled by this purpose, David founded Unleash Culture on the simple purpose of helping brands “discover greatness within”. | | Based in Vancouver, British Columbia, David loves helping brands build amazing cultures and has a proven track record of success resulting in 35 national and... Read More →


Friday May 22, 2015 11:05 - 11:55
"A" Salon Victoria Conference Center, 720 Douglas Street

11:05

Join the Webinar Revolution

It seems like everyone is keen to Join the Webinar Revolution, and for good reason. Webinars are the most effective way to increase online sales, to engage audiences and get your message out.

A great webinar contains all the components of a live event and a TV show combined. But most of the community is only scratching the surface of the potential.

Learn what makes a great webinar, how to plan, prepare and deliver a webinar that honours both your content, and your audience.

I will take 20 years of broadcast TV, Radio and Theatre experience and apply it to today’s tools, Vive la Revolutions!


Speakers
avatar for Steve Dotto

Steve Dotto

Speaker, Dotto Tech
Spending 15 years teaching Canadians how to use and embrace technology has given Steve a unique perspective on the changing world; a perspective that he shares with energy and passion. A background in comedy, including stints in theatre and with Second City, contribute to make Steve an engaging, relevant, often irreverent, and highly entertaining speaker. | |


Friday May 22, 2015 11:05 - 11:55
"B" Salon Victoria Conference Center, 720 Douglas Street

11:05

WordPress Advanced - Q&A and Roundtable
During this round-table, open-format session, WordPress expert and award-winning podcast host John Overall will answer questions, and otherwise lead a discussion and review of some of the newer features of WordPress.

Speakers
avatar for John Overall

John Overall

John is the host of the popular WordPress podcast, WordPress Plugins from A to Z and The WordPress Medic. He's a WordPress expert that specializes in plugins and disaster recovery.


Friday May 22, 2015 11:05 - 11:55
Colwood Room Victoria Conference Center, 720 Douglas Street

11:55

Lunch Break
Enjoy some of the dozens of fabulous restaurants downtown Victoria has to offer. For a discount with your Social Media Camp badge, visit one of our partner restaurants.

Friday May 22, 2015 11:55 - 13:15
"B" Salon Victoria Conference Center, 720 Douglas Street

12:15

Podcasting - Past, Present and Future
Over the lunch hour, 29er Radio's own Eric Bramble (of "Lisa, Gene and Eric" fame) joins with John Juricic and Paul Holmes, co-hosts of "John, Paul and Mic" for a discussion about podcasting.

Where did it come from, where is it now, and what does the future hold? Is there a business model that works to make it more than a hobby? How will podcasts be distributed in the future? Can "local" podcasts act as "alternative media" to broaden discussions beyond what local mainstream media can provide?

Feel free to sit in, ask questions, and enjoy the live show!

The session will be recorded as a special edition podcast for the John, Paul and Mic show, and the Social Media Camp podcast.

Moderators
avatar for Paul Holmes

Paul Holmes

Co-Founder, Social Media Camp
Paul Holmes is a technology industry veteran, with 25 years experience working in technology roles. | | He is probably best known as co-organizer of Social Media Camp, the largest annual Social Media event in Canada. In March, 2013, Paul and his Social Media Camp co-presenter Chris Burdge were honoured as 10 to Watch winners by Victoria’s top business publication, Douglas Magazine. | | In addition to his role with Social Media Camp... Read More →

Friday May 22, 2015 12:15 - 13:00
"B" Salon Victoria Conference Center, 720 Douglas Street

13:15

Keynote Address: The Mobile Revolution
The Mobile Revolution is truly upon us.

Learn about what this means for your organization, and how you should be leveraging it.

Speakers
avatar for Matthieu Houle

Matthieu Houle

Vice President, Digital Media, Yellow Pages Digital Media
Matthieu Houle was appointed Vice President, Digital Media in May 2014. He is responsible for the company’s flagship digital consumer brand – YP – as well as redflagdeals.com and canada411.ca. He oversees all digital consumer products accessible on desktops, tablets and smartphones. Matthieu is also responsible for the launch of new mobile-first experiences in the retail, restaurant and leisure verticals. | | A demonstrated... Read More →


Friday May 22, 2015 13:15 - 14:00
"B" Salon Victoria Conference Center, 720 Douglas Street

14:00

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, check the tweet wall, and otherwise get the most of your #SMCamp experience.

Friday May 22, 2015 14:00 - 14:20
"B" Salon Victoria Conference Center, 720 Douglas Street

14:20

Archetypal Storytelling: How To Engage Your Audience's Emotions

As a brand storyteller, your task is to tell your story in a way that creates an emotional connection with your audience. You will discover the deepest relationship with the widest audience possible by applying concepts drawn from archetypal storytelling.

Archetypal storytelling is the language of Hollywood, and the reason that TV shows like Breaking Bad and Game of Thrones are so popular. These same concepts can be applied to your Digital Storytelling to help your brand resonate with emotional intensity.

In this workshop, you'll learn:

  • what web-connected people are longing for most
  • 7 archetypal functions that related to proven social success
  • 6 storytelling maxims that will immediately improve the power of your delivery
  • PLUS: you'll get an easy to follow framework that will help you reframe your business goals into emotionally engaging narrative.

Speakers
avatar for Jordan Bower

Jordan Bower

Speaker, Inspired Communications
Jordan Bower is an Expert in Corporate Intimacy. In his work, he guides clients to apply ancient storytelling concepts to modern design processes, developing alignment and deep human engagement through their organizational narrative. He speaks at events like Social Media Camp, Thinklandia and the 2015 Future of Storytelling Summit in New York City, where he was listed alongside luminary speakers like Al Gore, Margaret Atwood and... Read More →


Friday May 22, 2015 14:20 - 15:10
"A" Salon Victoria Conference Center, 720 Douglas Street

14:20

Social In 17 - Market yourself on social media in just 17 minutes a day
Social In 17 focuses on practical & tactical techniques of marketing yourself on social media, in just 17 minutes a day.

Attendees learn through real world case studies while practicing techniques in-the-moment on their own devices. Topics covered in this informative and entertaining presentation are the Differences between Traditional & Digital Marketing, Common Pitfalls, Do's and Don'ts, Automation, Growing Your Network, What to Post, Setting Up your Accounts & finally; executing in just 17 minutes a day.

One third of this presentation is Q & A and attendees also walk away with a take-home "cheat sheet".

Speakers
avatar for Laurel Anne Stark

Laurel Anne Stark

Speaker, The New Media Group
Laurel Anne Stark has helped thousands of people net better results online since she began her career in web marketing in 2003. A top rated author, speaker and presenter,  Laurel Anne is also the founder & CEO of The New Media Group, a Google Partnered company dedicated to empowering entrepreneurs to get web marketing. 


Friday May 22, 2015 14:20 - 15:10
"C" Salon Victoria Conference Center, 720 Douglas Street

14:20

The New SEO for Growing Leads Online: Content + Social Media

Many businesses have begun using social media as part of their business marketing but are not using it effectively. Simply posting and engaging is not enough!

This power-packed presentation will help attendees discover how to integrate their social media marketing with their web and email marketing to maximize lead generation. Key topics will include how to grow social media engagement, convert more social fans to website traffic, and move fans and followers to leads that can be nurtured. It’s all about integrations and eliminating silos! Case examples will be shared and integrated “time-outs” will allow for great interaction and fun!


Speakers
avatar for Mike Gingerich

Mike Gingerich

President, Digital Hill / TabSite
“Informative, no-nonsense, inspiring”. | Mike delivers straight talk on growing leads and leverage with Facebook and digital marketing to help small and medium sized businesses elevate their game and win online. | Mike is President of Digital Hill Multimedia, a web marketing agency, and co-founder of the TabSite.comcontest and engagement software. Mike also hosts a podcast, Halftime Mike, where he interview others and delivers... Read More →


Friday May 22, 2015 14:20 - 15:10
"B" Salon Victoria Conference Center, 720 Douglas Street

14:20

Mobile Photography for Impact
Want to take great photos from your mobile device? Come learn from Vic42.com's Alan Smith about what it takes to make your photos look as good as you do.

Speakers
avatar for Alan Smith

Alan Smith

Owner, Al Smith
Entrepreneur, Creative, Adventurer: Al is a professional photographer and Entrepreneur based out of Victoria, BC, Canada. Al's creative and charismatic nature, mixed with his ability to motivate, encourage, and cultivate people, have made him an expert at building companies and early stage growth development. His first venture out of university was an aerospace engineering firm launched in 1996 with his father and brother called Candence... Read More →


Friday May 22, 2015 14:20 - 15:10
Colwood Room Victoria Conference Center, 720 Douglas Street

15:10

Movement Break
Stretch your legs, chat with your neighbour, and make your way to your next session.

Friday May 22, 2015 15:10 - 15:20
"B" Salon Victoria Conference Center, 720 Douglas Street

15:20

Security in Social Media
Presently, protecting ones business and branding is vital from an economic and reputation management perspective. Many believe only big organizations become targets for cyber-extortion, however small businesses and individuals face the same threats but often don’t have the technological infrastructure or experience to monitor and defend against them. This session will demonstrate what the cybercriminal wants and how to defend against the tactics used to compromise your digital security. We will explore the current threats facing both professional and casual Internet users through providing methods to combat these threats while maintaining the same level of freedom online.

Speakers
avatar for Brandon Laur

Brandon Laur

Speaker, Personal Protection Systems
Brandon Laur, for the past 11 years, has been teaching online safety and security awareness with his father, and is his 4th time presenting at Social Media Camp. Assisted the development and teaching new programs focusing on security threats in the digital world. Audiences ranged from students, seniors, and business professionals in both personal and corporate venues. Since May 2013, operating in a management position that oversees special... Read More →


Friday May 22, 2015 15:20 - 16:10
"B" Salon Victoria Conference Center, 720 Douglas Street

15:20

Social Media + Recruiting: The Perfect Union

Do you have a social media presence that you know is attracting the best talent in Victoria to come work with you?  What about your online brand?  It is branding you as an Employer of Choice? 

Social media isn’t just about sharing positive quotes on Facebook - social media can help you win the “war for talent”. This session will help you identify ways to promote your employer brand, to start to embed “social” into your workplace culture and will identify ways to pull the right candidates to you when it comes time to hire that rock star employee.


Speakers
avatar for Denise Lloyd

Denise Lloyd

CEO, Engaged HR Inc.
Denise Lloyd, Founder of Engaged HR, has been keeping employees engaged – with their organization’s vision and their own personal goals – long before “employee engagement” became all the buzz in corporate environments.  Today, she is actively working with non-profit organizations and small business leaders who want to build engaging workplaces. | | Denise has been in the HR field for over 20 years and is known for bringing new... Read More →


Friday May 22, 2015 15:20 - 16:10
"C" Salon Victoria Conference Center, 720 Douglas Street

15:20

The Lasting Power of E-Newsletters: Calls to Action that Monetizes Your Social Media
Speakers
avatar for Guy Steeves

Guy Steeves

Regional Director, Constant Contact
Guy Steeves is Constant Contact’s educational marketing expert in Western Canada (BC, AB, SK and MB). He has 28 years of experience supporting small business in the areas of marketing, business development and corporate strategy. Guy is also known for his expertise in Customer Relationship Management (CRM). Guy draws from this experience to be a valuable resource to Western Canada small businesses, nonprofits, and associations. He has... Read More →


Friday May 22, 2015 15:20 - 16:10
"A" Salon Victoria Conference Center, 720 Douglas Street

15:20

Government Roundtable “Communicating and Engaging the Public”
Government and arm’s length government organizations present a distinctive environment in which to communicate with citizens about programs, policies and services. The breadth of topics, the different audiences and stakeholders, the taxpayers interest and the media all contribute to how governments communicate and engage with the public. This panel will include the communications and engagement perspectives of the BC Government, the City of Victoria, the Victoria Police Department and BC Transit. John Barry, Mike Russell, Katie Hamilton, Brooke Finnigan, Matt Reed will compare and contrast their organization’s purpose for using social media, when they prefer to engage face to face, how they integrate between channels, and their different approaches to managing content, privacy and risks in a political and complex environment.

Moderators
avatar for Tanya Twynstra

Tanya Twynstra

Director, Citizen Engagement, Government Communications and Public Engagement, BC Government
Tanya has over 20 years experience with the BC provincial government, mainly working on large change initiatives in the education and technology sectors. For the last 7 years, she has been part of the corporate citizen engagement team at Government Communications and Public Engagement. In this role, she has designed, developed and implemented several large citizen engagement initiatives from transportation to skills training, forestry and... Read More →

Speakers
avatar for John Barry

John Barry

Manager of Corporate and Online Communications, BC Transit
John Barry is the Manager of Corporate and Online Communications for BC Transit, a provincial Crown corporation providing public transit services to more than 130 communities in B.C. (outside the Lower Mainland). Since 2009, BC Transit has engaged with its customers and stakeholders to change the perception of public transit through a strong online presence, including Twitter, Facebook, YouTube and LinkedIn. John brings more than 30 years of... Read More →
avatar for Brooke Finnigan

Brooke Finnigan

Director, Digital Content, Government of British Columbia
Brooke is the Director of Digital Content, Social Media and Digital Services in the Government of British Columbia. She and her team share information about BC Government’s latest news and services online. | | The BC Gov News team uses old fashioned storytelling, new fashioned tools, a little humour and a lot of strategy to connect with the public and provide them with the information they need.
avatar for Katie Hamilton

Katie Hamilton

Director of Citizen Engagement and Strategic Planning, City of Victoria
Katie is a proven leader and effective communicator with over 12 years experience in the public sector, including 10 years senior leadership experience in a fast paced environment at the City of Victoria, BC's Capital City. | | She's known as calm in a storm, a strategic thinker, customer-service focused and practical. Katie is a team player and believes in a collaborative approach to achieving results.  | | A relationship builder, Katie... Read More →
avatar for Matt Reed

Matt Reed

Director, Corporate Privacy and Technology, BC Government
Matt Reed is the Director, Corporate Privacy and Technology at the Privacy and Legislation Branch of the Office of the Chief Information Officer in the BC Government. Matt has leveraged his graduate work looking at the social impact of dynamic marketing on social media sites into a role ensuring privacy compliance in the public sector. He was actively involved in developing the information sharing agreements for the BC Services Card, and... Read More →
avatar for Mike Russell

Mike Russell

Social Media Officer & Media Spokesperson, Victoria Police Department
Mike Russell is the Public Affairs Media Spokesperson and Social Media Officer for the Victoria Police Department. | | VicPD has long been a leader in using social media and technology to connect with the citizens of Victoria and Esquimalt (and many others). Mike’s position allows him to use Social Media alongside traditional media relations to connect with those VicPD serves in new and meaningful ways. From #VicPDHelps Canada Day social... Read More →


Friday May 22, 2015 15:20 - 16:10
Colwood Room Victoria Conference Center, 720 Douglas Street

16:10

Movement Break
Stretch your legs, chat with your neighbour, and make your way to your next session.

Friday May 22, 2015 16:10 - 16:20
"B" Salon Victoria Conference Center, 720 Douglas Street

16:20

Blogging for Business: Making, Marketing & Monetizing Your Blog

In “Blogging for Business: Making, Marketing, & Monetizing Your Blog”, Ricky will outline the steps to necessary to build up a successful blog including:

  • Building a brand around your blog
  • Creating your blog mission, vision, and values
  • Figuring out your ideal reader and target audience
  • 10 ways to market your blog
  • 10 strategies to monetize your blog

This will be a content-rich, highly-engaging presentation with lots of practical tips to build a successful blog.


Speakers
avatar for Ricky Shetty

Ricky Shetty

Owner and Operator, Daddy Blogger
Ricky Shetty is the owner and operator of the popular family-friendly website Daddy Blogger where he writes about parenting from a father’s perspective. Ricky is the Amazon Best Selling Author of “Wisdom from Daddies” where he interviewed over 100 dads about fatherhood. Ricky is the Executive Director of YVR Bloggers (a community of over 1000 Vancouver-based bloggers). To find out more about Ricky, check out his website.


Friday May 22, 2015 16:20 - 17:10
"C" Salon Victoria Conference Center, 720 Douglas Street

16:20

UnBranded Content: 3 Case Studies That Will Blow Your Mind

Every day, millions of users talk about brands and products on social media - but what about the unbranded content? In this session, Cam will share three groundbreaking case studies where top tier organizations have successfully leveraged unbranded social media content to gain a competitive advantage.

Regardless of your company size, budget or digital experience, this session will help you consider new ways of using online content to benefit your brand and make a stronger case of digital investment. 


Speakers
avatar for Cam Steed

Cam Steed

CEO & Founder, Smashed Abacus
Cam Steed is the Founder & CEO of Smashed Abacus, a Canadian digital business intelligence agency where he leverages his extensive online experience and expertise to help people and brands realize the full potential of social media research and analysis. Cam has worked in the Digital and Social Media space for over 6 years, starting his career with Publicis in Toronto before moving to the social media monitoring company Sysomos. During... Read More →


Friday May 22, 2015 16:20 - 17:10
"A" Salon Victoria Conference Center, 720 Douglas Street

16:20

Managing Brand Crisis Online. Protection Through Social Listening & Crisis Management Tactics.

From the world’s largest fast-food chain to your local independent retail store, crisis communications is a necessary skill for every brand – but what IS social listening? And how can you implement it? Using case studies from the most recognizable brands in the world, and a few recognized local companies, we will take you through social listening and moderation to protect your brand online. 

This session will identify best practices on how brands should react to negative online dialogue and define the messages that are being communicated through online social platforms. While remembering that most leading media use Twitter actively, we will take you through the process of creating strong and authentic messaging, while ensuring the message is aligned with communication goals and strategy. This session will also guide you through online media and blogger relations and developing key messaging when your brand is in question. 


Speakers
avatar for Rachel Thexton

Rachel Thexton

Partner, Dunn Thexton PR
I am passionate about communications and connecting clients, while helping them to tell their story. | I live to travel and spend time every day with a hard copy book. I am an animal lover and try to stop by a shelter in every city I visit.
avatar for Nicole van Zanten

Nicole van Zanten

Director, Marketing and Communications, ICUC
A digital marketer in Vancouver, Nicole has 8+ years of experience in building brands and communities for groups such as the Vancouver Canucks and Fortis BC. Now, she leads marketing and communication for ICUC, a global moderation agency focused on digital moderation, social listening and online reporting for the Fortune 500. 


Friday May 22, 2015 16:20 - 17:10
"B" Salon Victoria Conference Center, 720 Douglas Street

16:20

Crowdfunding 101
Want to learn about crowdfunding using websites like Indiegogo and Kickstarter? Come to this workshop to learn from those who have done it, or share ideas with those who are getting started.

Moderators
avatar for Jason Guille

Jason Guille

Producer, Stream of Consciousness
I've been building festivals, conferences and events for a couple decades, and I've found that as a rule they aren't archived, nor are they accessible to people who can't attend in person. There's SO much brilliance all around us, and I want people to have access to it - whenever it works to see it - from wherever they may be. | | So I came up with a vision for a new media company, a social enterprise I've named Stream of Consciousness... Read More →

Friday May 22, 2015 16:20 - 17:10
Colwood Room Victoria Conference Center, 720 Douglas Street

19:30

#SMCamp Mixer
The Social Media Awards have been moved to later in the year for 2015, but don't think for a moment that'll make Friday night any less fun!

We are pleased to present the #SMCamp Mixer ... an opportunity to casually meet with old friends, new friends, and some of the speakers and sponsors involved with this year's event.

Admission is free for registered attendees of Social Media Camp (please bring your badge), but we've invited our charity partner to be on hand collecting donations (we recommend $10 per person).

There will be a cash bar open (note: dinner is not being served).

We will dim the lights, set the mood, have some subtle background music, and let you mix and mingle the night away.

Closeby, but not too close (and certainly less civilized), Paul Holmes will be hosting the karaoke room in Salon B at 8pm.

Now don't panic! If you are disinclined to partake of the karaoke madness, it's OK, we totally understand (well, at least Chris understands).

The room separator between Salon A and B will be closed, so you'll only be forced to hear karaoke if you wander over there accidentally, or start feeling a little adventurous...

Moderators
avatar for Chris Burdge

Chris Burdge

Co-Founder, bWEST Communications Inc.
Chris is the Founder of SOHO Victoria, the Co-Founder of Social Media Camp and CEO of bWEST Communications Inc., a leading digital marketing firm here in Victoria BC. | | Since 1994 Chris has been leveraging Internet based communications to build brands for companies such as BMW, Royal Bank, and Nestle Purina, as well as BC based businesses like the Victoria International Airport, Island Savings and Oak Bay Marine Group. He has led the... Read More →
avatar for Paul Holmes

Paul Holmes

Co-Founder, Social Media Camp
Paul Holmes is a technology industry veteran, with 25 years experience working in technology roles. | | He is probably best known as co-organizer of Social Media Camp, the largest annual Social Media event in Canada. In March, 2013, Paul and his Social Media Camp co-presenter Chris Burdge were honoured as 10 to Watch winners by Victoria’s top business publication, Douglas Magazine. | | In addition to his role with Social Media Camp... Read More →


Friday May 22, 2015 19:30 - 22:15
"A" Salon Victoria Conference Center, 720 Douglas Street
 
Saturday, May 23
 

07:30

Registration
Just coming for one day? Sorry you missed the rest of the fun! On-site registration is open at 7:30am.

Saturday May 23, 2015 07:30 - 08:30
Lower Level Victoria Conference Center, 720 Douglas Street

08:30

Keynote Address by Lisa Larter - Facebook Relationship Marketing for Serious Business Results

Perhaps social media is consuming your life and you are not quite understanding exactly how to make it work so that you can increase sales and profits in your business.  You know (because experts have told you) that relationship marketing is one of the fastest ways to build and grow a business today. 

But what does that mean? How do you actually do that?  And how do you do it in a way that feels like you are acting with integrity?

Learn how to stop incessantly consuming other people’s content, get over FOMO (fear of missing out) and take control of social media so you can expand your network, drive traffic to your website, build your list in a way that does’t feel like a 1980’s car salesman and increase sales and profits in your business.

Relationship marketing isn’t what it once was.

Today you need to fully understand how to utilize Facebook ads to connect with the RIGHT people in order to get the results you are looking for.

 Not only are Facebook ads the new “gold rush” for many business owners, others are quietly mining Facebook groups to cultivate strong relationships that allow them to really build their business. 

 You will walk away with newfound knowledge on how to utilize modern marketing techniques to build relationships and your business. 


Speakers
avatar for Lisa Larter

Lisa Larter

Owner, The Lisa Larter Group
Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker.  She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems.She’s helped increase the visibility and profits of a wide range of clients -- including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online... Read More →


Saturday May 23, 2015 08:30 - 09:30
"B" Salon Victoria Conference Center, 720 Douglas Street

09:30

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, check the tweet wall, and otherwise get the most of your #SMCamp experience.

Saturday May 23, 2015 09:30 - 09:50
"B" Salon Victoria Conference Center, 720 Douglas Street

09:50

Integrated Campaigns: The Future of Social Marketing
Topic Overview 
Integrated Campaigns brings a new meaning to how we market our brands 
today. The power of reach, authority and distribution bring about trending ways to 
transform a digital brand. Bosco Anthony will cover the emphasis of 
convergence, collaboration and context when it comes to integrated 
campaigns. Bosco will map out an entire strategy on how game changing 
campaigns are built and share some of the recent and most effective social 
media marketing trends that have been making a huge impact in 2015.

Outcome and Relevance
  • Learn the necessary elements to creating a successful integrated campaign
  • Identify the crucial ingredients to deliver successful revenue generation results and ROI 
  • Explore 2 unique and game changing case studies 
  • Find out what are the 12 plus hottest trends in social media 
  • Discover how these trends will impact entrepreneurs, brands and businesses 
  • Embrace industry standard best practices when it comes to social 
  • Get inspired by visual campaigns and examples from notable brands and businesses 
  • Unleash one major rebellious concept that will change how you define your brand socially
  • Empower yourself with Bosco’s Social Media Growth Strategies 
  • Reinvent your social presence with a new perspective on social marketing and reach
Watch the teaser - https://vimeo.com/128228295

Bosco returns to Social Media Camp after he had an amazing talk that ended 
trending at Social Media Camp. #Bosco was an epic trending and 
@boscoanthony was the most mentioned speaker at the conference in 2014. 
After 50 weeks of preparation, 40 hours of research, 30 plus social media growth 
strategies and 12 live examples, #Bosco is back!

36 Cities Globally, 40 plus topics and over 99 speaking and keynote 
engagements! Bosco is a dynamic, engaging and entertaining speaker that is 
very energetic.

This is one talk you will want to attend, as Bosco will have the room 
buzzing. Catch Bosco speak at 9:50am at Salon A at the conference on 
Saturday May 23rd 2015…

Speakers
avatar for Bosco Anthony

Bosco Anthony

bosco@boscoanthony.com, Tribe 1
Bosco Anthony, an international keynote speaker and influencer in the business and digital community was born in Tanzania, East Africa and currently resides in North Vancouver, British Columbia.   A passionate digital and live storyteller, Bosco has spoken in 40 cities and has completed over 148 speaking engagements, including Digital Camp, Social Media Camp (3 years in a row), Social Media Week and received a standing ovation for his... Read More →


Saturday May 23, 2015 09:50 - 10:50
"A" Salon Victoria Conference Center, 720 Douglas Street

09:50

Visual Media: Integrating User Generated Content To Grow Online Sales
The shift in social media behavior toward visual content (sharing more pictures and video) is creating a massive opportunity for brands as they integrate user-generated content into their sales process. They do this by leveraging hashtags and other submission tools to instantly partner with their most influential brand advocates. In this presentation bestselling author Jason Miles discusses this trend, reveals the hidden landminds, and then shares examples and tools to get started.

Speakers

Saturday May 23, 2015 09:50 - 10:50
"B" Salon Victoria Conference Center, 720 Douglas Street

09:50

Why You Should Think Twice Before Shaming Someone Online
Social media has given us all more of a voice than we have ever had - and we're using it, for better or worse. Unfortunately it has become all too common to use that voice to shame someone we think deserves it. 

From the "Shit Parkers of Victoria" Facebook page to the @yesyoureracist Twitter account and #HasJustineLandedYet, there are no shortage of ways to call people out for questionable behaviour. 

Occasionally the shamer becomes the shamed. Is this enough reason to think twice before shaming someone online - maybe, but there's more.  Sometimes situations are not as clear cut as they appear and the repercussions of our actions can be long lasting.

In this eye-opening session Chris disects some well-known cases that have a lot more to them than meet the eye. 

Speakers
avatar for Chris Burdge

Chris Burdge

Co-Founder, bWEST Communications Inc.
Chris is the Founder of SOHO Victoria, the Co-Founder of Social Media Camp and CEO of bWEST Communications Inc., a leading digital marketing firm here in Victoria BC. | | Since 1994 Chris has been leveraging Internet based communications to build brands for companies such as BMW, Royal Bank, and Nestle Purina, as well as BC based businesses like the Victoria International Airport, Island Savings and Oak Bay Marine Group. He has led the... Read More →


Saturday May 23, 2015 09:50 - 10:50
"C" Salon Victoria Conference Center, 720 Douglas Street

09:50

Politics and Social Media Roundtable
Moderators
avatar for Prof. Janni Aragon

Prof. Janni Aragon

Technology Integrated Learning, UVIC
I am the Director Technology Integrated Learning at the University of Victoria. I have more than 18 years teaching experience at universities and colleges in Southern California and have worked at UVIC for the last 10 years. I am a feminist Political Scientist and teach numerous courses that vary from Gender and Politics, American Politics, Feminist Theory, Technology and Society, and Popular Culture. You can find me on Twitter @janniaragon

Speakers
avatar for Todd B. Hauptman

Todd B. Hauptman

Journalist, KamloopsBCNow
Todd Hauptmann is a passionate communicator who is currently a journalist with the online news site KamloopsBCNow and a freelance communications consultant. Todd has an extensive background in political communications working for a provincial cabinet minister and two Members of Parliament. Talk to Todd about how to effectively use social media, media channels and other online tools as a tool to communicate important messages to your... Read More →
avatar for Lisa Helps

Lisa Helps

Friday Welcome, City of Victoria
Lisa spends much of her time working in the community on place-based solutions to global and national challenges, and to increasing citizen engagement. She was founder and Executive Director of Community Micro Lending, an enterprising non-profit which helps to build a vibrant local economy, foster sustainable business, reduce local poverty, and empower people. At Community Micro Lending, Lisa helped to launch Canada’s first peer-to-peer... Read More →
avatar for Andrew Reeve

Andrew Reeve

Andrew J. Reeve was born and raised in Victoria, with roots in several of the Capital Region municipalities. His work with Statistics Canada in 2011 gave him the unique opportunity to interact with countless communities and individuals in Greater Victoria. These experiences inspired Andrew to get involved with several advocacy and political organizations. | | In 2013, Reeve became a Senior Fellow at CJPAC, the Canadian Jewish Political Affairs... Read More →
avatar for Allie Valiente

Allie Valiente

Community Development, Nonprofit Organization
Allie Valiente is passionate about the power of community and connecting people together. Allie served in 2013 as the Social Media Coordinator for the BC Liberal Party , which showed the potential of social media in politics. Allie was focused on creating conversation online but also creating effective social media strategy to execute the party's message. | | The 100 Mile House resident now serves in the Interior of BC working for a... Read More →


Saturday May 23, 2015 09:50 - 10:50
Colwood Room Victoria Conference Center, 720 Douglas Street

10:50

Movement Break
Stretch your legs, chat with your neighbour, and make your way to your next session.

Saturday May 23, 2015 10:50 - 11:00
"B" Salon Victoria Conference Center, 720 Douglas Street

11:00

One sure-fire LinkedIn Strategy that will increase engagement & business income!

Did you know that LinkedIn has over 350 million members?  11,918,492 of which are currently residing in Canada.  That’s over a 1/3 of Canada’s population on and using LinkedIn.  Why?  Because it is absolutely the most powerful social network for business professionals.  Period.

According to LinkedIn’s “The Sophisticated Marketer’s Guide to LinkedIn”:

  • 91% of digital marketers believe LinkedIn to be the #1 channel to distribute content
  • LinkedIn drives more traffic to B2B Blogs and Sites than Twitter, Facebook and G+ combined
  • 93% of B2B Marketers consider LinkedIn to be the most effective site for Lead Gen

ROI (Return on Investment) is important - but what about the COI (cost of inaction)? How much is your lack of activity on LinkedIn costing your business every year? In my break-out (and break-through) training, I will be sharing one sure-fire strategy, that you can implement immediately, which will absolutely increase your engagement, visibility and business on LinkedIn.  I will walk you, step-by-step, through the actions you need to take to begin to truly engage on LinkedIn in a effective way.  I guarantee that by the end of this training session, if you take action, you will see a vast improvement on your LinkedIn engagement.


Speakers
avatar for Viveka von Rosen

Viveka von Rosen

Speaker, Linked into Business
Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”.  CEO of Linked Into Business and co-founder of LinkedProspecting, she also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. Forbes has listed her as a top social media influencer, and she has been... Read More →


Saturday May 23, 2015 11:00 - 12:00
"B" Salon Victoria Conference Center, 720 Douglas Street

11:00

Your China Digital Strategy: Got One?
Speakers
avatar for Scott McDonald

Scott McDonald

Online Marketing Specialist, The Butchart Gardens
Scott McDonald is a digital and social media strategist that specializes in tourism and destination marketing in the PR Department at The Butchart Gardens, one of Canada’s premier tourism destinations and a National Historic Site.  After graduating from the University of Toronto in 1989, he worked with a Tokyo marketing and consulting company for 5 years – introducing and marketing destination tourism to the Japanese from such... Read More →


Saturday May 23, 2015 11:00 - 12:00
"C" Salon Victoria Conference Center, 720 Douglas Street

11:00

[ CANCELLED ] Integrating Social and SEO: A Roadmap to Success
Unfortunatley this session has been cancelled.

Instead we will open up the air wall between Salon A and B so more people can attend Viveka von Rosens session is being held in Salon B.  

Saturday May 23, 2015 11:00 - 12:00
"A" Salon Victoria Conference Center, 720 Douglas Street

11:00

WordPress Beginners - Q&A
During this round-table, open-format session, WordPress expert and renowned web designer Jon Valade will answer questions, and lead a discussion and review of some of the basic features of WordPress.

Speakers
avatar for Jon Valade

Jon Valade

President, IdeaZone.ca
Effective design is not about the medium; it is about the message. It is the ability to convey this message to the intellect, and a feeling to the senses – whether it be on paper, on a computer screen, or communicated through the ear. | | Understanding this is what makes Jon Valade unique. Whether it be designing print material, WordPress website design or music in his recording studio, Jon’s approach is the same – you must... Read More →


Saturday May 23, 2015 11:00 - 12:00
Colwood Room Victoria Conference Center, 720 Douglas Street

12:00

Lunch Break
Enjoy some of the dozens of fabulous restaurants downtown Victoria has to offer. For a discount with your Social Media Camp badge, visit one of our partner restaurants.

Saturday May 23, 2015 12:00 - 13:30
"B" Salon Victoria Conference Center, 720 Douglas Street

13:30

How to use Latent Semantic Analysis to Glean Real Insight
Latent Semantic Analysis (LSA) is an advanced form of statistical language modeling that cuts through the noise to expose contextual meaning, and is a key feature of Oracle Social Relationship Management platform.

Come and learn how LSA delivers more accurate,contextualized, precise and relevant insights. Oracle SRM listening capabilities go well beyond keyword and Boolean searches to reveal insights like consumer intent, political intent, product likes/dislikes, and customer service issues.

Speakers
avatar for Franco Amalfi

Franco Amalfi

Director, Digital Engagement Strategy, Oracle
Franco Amalfi is an accomplished executive with nearly 25 years of experience in management consulting, software development, software implementation, program management and business development. He has advised senior business and IT executives, on a global basis with strategic planning, software implementation leading practices, operational performance improvement, and value identification across numerous industries including Communications... Read More →


Saturday May 23, 2015 13:30 - 14:30
"B" Salon Victoria Conference Center, 720 Douglas Street

13:30

Influencer Marketing
Influencer marketing is one of the most affordable CPM and CPA advertising options available, especially when a brand or business is able to run it with their current team. Learn the benefits of developing an in house influencer program to extend your brand messaging, manage your costs and amplify your message. 

Participants will also leave with an understanding about platforms to support their program, and tricks to simplify influencer options to get your best return.

Speakers
avatar for Julie Nowell

Julie Nowell

A blogger, publisher and private consultant, Julie works on amazing projects all designed to support and nurture creativity, a positive lifestyle and viable business practices. A true believer of the win-win-win philosophy, Julie’s goals are to create rewarding opportunities that benefit all of those involved. A mom of 3, living an idyllic rural life on Salt Spring Island, Julie balances life, family and feeding the... Read More →


Saturday May 23, 2015 13:30 - 14:30
"C" Salon Victoria Conference Center, 720 Douglas Street

13:30

Social Media ROI - Growing and Showing Your Results

Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?

With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.

The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:

  • Where Social should be measured
  • How to compare Social to traditional activities like PR, print ads, radio and trade shows
  • Showing Social’s critical value as it compares and contributes to online advertising, email marketing, SEO and your entire content marketing mix
  • The transition between Social and sales
  • Actionably measuring, testing and improving your Social efforts.

After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.

Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.


Speakers
avatar for Robert Cooper

Robert Cooper

President, PlusROI Online Marketing
Rob Cooper is the founder and strategic director of PlusROI Online Marketing, a performance-driven marketing agency in business since 2007.Rob started his online marketing career in 2001 and, prior to founding PlusROI, he lead marketing efforts for a variety of local and international software companies, ranging from start-ups to industry leaders.Rob joined LInkedin in 2004, joined Facebook in 2006 and attended the very first WOMMA conference... Read More →


Saturday May 23, 2015 13:30 - 14:30
"A" Salon Victoria Conference Center, 720 Douglas Street

13:30

Digital Advocacy: A Case Study
Sean Smith presents "Dear BC Ferries", a case study of a popular citizen-led public advocacy project utilizing social media.

Speakers
avatar for Sean Smith

Sean Smith

Speaker, That Social Media Guy
Sean Smith is a Campbell River based Social Media Educator who is all about community. Sean works with Schools, Youth Organizations and Small Businesses, helping educate them on effective use of Social Media and Social Media tools. Sean is also a passionate advocate for Social Media Safety and Anti-CyberBullying in schools, as well. Sean is editor of the Social Media Camp blog and the organizer of the popular Social Media Camp "Coaches".


Saturday May 23, 2015 13:30 - 14:30
Colwood Room Victoria Conference Center, 720 Douglas Street

14:30

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, check the tweet wall, and otherwise get the most of your #SMCamp experience.

Saturday May 23, 2015 14:30 - 14:45
"B" Salon Victoria Conference Center, 720 Douglas Street

14:45

Growing Your Business with Inbound Marketing
Inbound marketing is one of the most effective marketing strategies to increase leads to your business. Instead of using traditional marketing tactics such as purchasing ad space, buying email lists, and attending trade shows, inbound marketing focuses on creating quality content targeted to your buyer personas. By aligning the content you publish with your audiences interests you can attract, convert and retain new customers!

Learn how to create your buyer personas, develop quality content in the right place at the right time, and use your website, social media and other tools to grow your business.

Speakers
avatar for Tracy McAllister

Tracy McAllister

Owner + Marketing Strategist, McAllister Marketing
McAllister Marketing is a full service marketing company that specializes in aligning consumers and market strategy to increase business growth.


Saturday May 23, 2015 14:45 - 15:45
"C" Salon Victoria Conference Center, 720 Douglas Street

14:45

How to Dominate a Market & Drive Business Value Using Social Media & Content Marketing

92% of B2B purchasers and influencers would engage with a sales representative who posses thought leadership (LinkedIn survey of 1,500 B2B purchasers and influencers, September 2014). Let’s face it: We’re all interested in dominating and leading in a market. Nobody sets out to just achieve incremental gain. So where to begin?

Citrix and /newsrooms have partnered across North America to build a social media-driven content marketing program called The Innovator’s Guide to the Future of Work. It has become a framework for continuous testing and learning in order to draw in GoToMeeting’s target audience of startups, entrepreneurs and SMBs. What started as a Twitter chat in Canada has evolved into a program that has dominated the topic and now draws international audiences.

The Innovator’s Guide to the Future of Work tracks user behaviours, interests, and audience profiles. Once we understand those along with the challenges the audience face, content can be tailored to attract the target audience and ultimately to analyze and start to identify triggers that can be used to drive product trial, use, and purchase.

This framework is built for social media, it’s journalistically driven, and informed constantly by data. Marketers + journalists working together can build trust and authority with an audience to achieve measurable business results.


Speakers
avatar for Chris Hogg

Chris Hogg

Co-Founder, VP Content & Coverage, /newsrooms
Chris is the Co-Founder and Vice President of Content & Coverage at /newsrooms where he is responsible for strategic and publishing teams who build content marketing and live event coverage for clients like Citrix, KPMG, PTC, Suncor and BMO. | | Chris is an entrepreneur with more than a decade of experience in digital media, social media and broadcasting. He has a deep passion for innovation and disruptive, high-growth businesses where... Read More →
avatar for David Potter

David Potter

Marketing Manager, Citrix
Avid traveler, runner, nerd of all trades, learning parent and technology marketer. Working to help Canadian businesses grow with @gotomeetingCA


Saturday May 23, 2015 14:45 - 15:45
"B" Salon Victoria Conference Center, 720 Douglas Street

14:45

The Great Social Debate! Email Marketing vs. Social Media - Which One is Best for Business?
The debate is on and Barbara and Toni are ready to settle the score! Our highly interactive presentation will have the audience voting American Idol style on whether email or social media marketing is better for business. Set in a political style debate, Toni the email champion and Barbara the Social Media Sage will debate which platform is best for business. Ultimately, the audience gets to choose! We will also have demonstrations of advanced features of both platforms that will surely leave the audience ready to take on their own email and social media marketing challenge for their business.

Speakers
avatar for Barbara Pender

Barbara Pender

Certified Social Media Strategist, Social Sage
Barbara Pender, a television media authority, embody exactly what social media is all about – building relationships. Barbara is a certified social media strategist, co-host and producer of Twitter's #1 #smallbizchat show, featuring America's #1 small biz expert Melinda Emerson. She is a keynote speaker and International best seller currently on tour with Les Brown. | Barbara has shared her expertise on several ABC, CBS, NBC, and FOX... Read More →
avatar for Toni Harris Taylor

Toni Harris Taylor

CEO, Drastic Steps Marketing
Words used to describe me are fun, energetic, passionate and connector. Yep, that's me! I love to serve people and help them to grow their businesses through referrals, connections and marketing strategies.


Saturday May 23, 2015 14:45 - 15:45
"A" Salon Victoria Conference Center, 720 Douglas Street

14:45

The Integration of Traditional and Digital Media
A "disruptive innovation" is one that helps create a new market, while disrupting the one before. In this sense, Social Media, and Digital Media more broadly, are clearly "disruptive innovations." Perhaps no industry has been more disrupted than those in the "traditional media" category.

For traditional media companies that have adapted well to the changes, this as a new era with new opportunities. Not just opportunities to bring on new clients, and better serve old ones, but also integrating traditional media and digital media into a powerful marketing combination.

You may have seen examples of this ... While streaming digital radio, a banner for the radio ad you are listening to pops up in your app. While watching the news, context-sensitive ads appear (inside, or outside of the video). We've even seen magazines come to life with video, links, and other expanded content online.

This panel will talk about these and other innovations, and more specifically how an advertiser can understand and take advantage of the opportunities that come with integrated media companies.

Moderators
avatar for Jason Scriven

Jason Scriven

Advertising Sales Mgr, Times Colonist
Jason is the Advertising Sales Manager of the Times Colonist and helps small and medium sized business grow the equity in their local brand by putting them in front of the 217,000 readers of the TC. | | Want better brand recognition in Greater Victoria? Contact Jason direct!

Speakers
avatar for Kevin Curtis

Kevin Curtis

Senior Manager of Digital Sales, Western Canada, Rogers Digital
avatar for Howard Harding

Howard Harding

Sales & Marketing, CHEK
Howard helps business owners market and brand their companies on television and online. He is a BCIT grad and has worked on the creative side as a Writer/Producer/Director in television since 1982. In 2009, he moved to Sales & Marketing for commercial airtime and digital with CHEK Media Group. He has been helping businesses placing digital ad buys on CHEK's website since it was launched. He also enjoys travel, golf and a good IPA. |
avatar for Matthieu Houle

Matthieu Houle

Vice President, Digital Media, Yellow Pages Digital Media
Matthieu Houle was appointed Vice President, Digital Media in May 2014. He is responsible for the company’s flagship digital consumer brand – YP – as well as redflagdeals.com and canada411.ca. He oversees all digital consumer products accessible on desktops, tablets and smartphones. Matthieu is also responsible for the launch of new mobile-first experiences in the retail, restaurant and leisure verticals. | | A demonstrated... Read More →
avatar for Lacey Sheardown

Lacey Sheardown

Director of Marketing, UsedEverywhere.com
Lacey Sheardown has been leading UsedEverywhere.com’s marketing team since early 2013. With a strong emphasis on authentic user-generated content, social media, on-the-ground activations and an engaging blog, the marketing team’s goal is to increase pageviews, one loyal user at time.


Saturday May 23, 2015 14:45 - 15:45
Colwood Room Victoria Conference Center, 720 Douglas Street

15:45

Networking Break
This is your time to meet others, chat, visit the Knowledge Cafe, check out the exhibitors, check the tweet wall, and otherwise get the most of your #SMCamp experience.

Saturday May 23, 2015 15:45 - 16:05
"B" Salon Victoria Conference Center, 720 Douglas Street

16:05

Closing Keynote - Neal Schaffer: Completing Your Social Integration through Creating Your Social Media Strategy

Now that you've already been active in social media and begin to see the benefits, how do you make it a part of your everyday business? How do you integrate it with everything else you do? How can you achieve greater ROI from your investment in social media with less effort? When you stop thinking of social media as a silo unto itself and also start to look at how much money and time you spend on it, you realize the need for a strategic approach - and creating a social media game plan to help guide your efforts. Join Neal Schaffer in this closing session in which he summarizes the important aspects of social media integration and offers you a roadmap that you can bring home and begin planning implementation of tomorrow.


Speakers
avatar for Neal Schaffer

Neal Schaffer

President, Maximize Your Social
Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including his most recent Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting... Read More →


Saturday May 23, 2015 16:05 - 17:00
"B" Salon Victoria Conference Center, 720 Douglas Street