As social media fatigue takes hold and more worries about privacy hit consumers we see the social media landscape changing. A recent study has found that 59% of all content sharing activity occurs via ‘Dark Social’, a place with no formal social network beyond true word-of-mouth, IM, SMS and email. This is the way that social will go in the next 3 to 5 years: underground.
This talk will help you understand this phenomenon, get an idea of where it is going and give you practical advice on how to identify it and integrate measurement into your social media measurement frameworks.
Do you have a social media presence that you know is attracting the best talent in Victoria to come work with you? What about your online brand? It is branding you as an Employer of Choice?
Social media isn’t just about sharing positive quotes on Facebook - social media can help you win the “war for talent”. This session will help you identify ways to promote your employer brand, to start to embed “social” into your workplace culture and will identify ways to pull the right candidates to you when it comes time to hire that rock star employee.
In “Blogging for Business: Making, Marketing, & Monetizing Your Blog”, Ricky will outline the steps to necessary to build up a successful blog including:
This will be a content-rich, highly-engaging presentation with lots of practical tips to build a successful blog.
